We would like to tell a really different story about Digtial Media Design as an undergraduate program.

As a part of School of Design and Innovation at Xiamen University Tan Kah Kee College, we are taking advantages of different design discipines aiming to drive innovation.

We think differently, always embracing the trends within the industry. Elements like AIGC, Virtual Reality, NFT, Meta Universe have been added to our courses.

We work differently, with a teacher team who all graduated from well-known universities in United States and United Kingdom. We constantly build partnership with top-notch companies in Xiamen including Meitu and Feiyu. At the same time, we're proud to build the the most fantastic cross-discipline lab in our university - MiXAR Lab.